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Buy. Shine. Share.

Visit a participating Dollar General store to pick up your yellow sunglasses.

Visit a participating Dollar General store to pick up your Yellow Sunglasses.

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What is the Yellow Glasses Project?

The Yellow Glasses Project is a program designed to help shine a light on literacy. When you buy, wear and share your yellow sunglasses from participating Dollar General stores, you will be helping the Dollar General Literacy Foundation build awareness and empower others through literacy and basic education.

Yellow Glasses Face

Why literacy?

Literacy is the cornerstone on which learning, communication and innovation are built. It has the ability to help unlock potential and bring dreams to life.

Why did Dollar General get involved?

Dollar General’s co-founder, J.L. Turner, worked hard to build his business despite being functionally illiterate. In his honor, the Dollar General Literacy Foundation was created to help ensure that individuals of all ages have the opportunity to strengthen their education and pursue their dreams.

Yellow Glasses Image Yellow Glasses Face

All Proceeds Benefit

Dollar General Literacy Foundation
Yellow Glasses Face

Our Partners in a Brighter Future

Foster Grant
General Mills
Vanilla Gift
Kool Aid

See Literacy Change Lives

Follow us at @theyellowglassesproject and help The Yellow Glasses Project create a brighter future.
#YellowGlassesProject #ShineBrighter